Communications for Growth

We’re a lean PR and communications consultancy with deep expertise in B2B tech (data, AI, supply chain and the modern web stack) and the business functions and imperatives they enable, from HR to sustainability. Our clients are ambitious, international tech mavericks who dare to break things and solve hard customer problems. Our programmes focus on thought leadership and customer advocacy to achieve the next level of growth, whether it’s funding, acquisition or IPO.



We’re experts in delivering impactful communications focused on thought leadership and customer advocacy. Our decades of experience promoting enterprise software, processes, and people mean that we always hit the ground running. We absorb new concepts and technology very fast, and can be trusted to work independently with your most valued customers and stakeholders.

Thought Leadership

Executive ghost-writing

Visual & data storytelling

Surveys and reports

Customer advocacy programmes

Developer advocacy programmes

Communications strategy & planning

Communications workshops

Communication advisory services


About Us

We left the traditional agency world in 2010 because we wanted to do things differently: work in a more collaborative, natural way with clients, run lean processes and closely align our programmes with business goals.


Our Clients

Meet the Team

Sarah Lafferty

Sarah is Director and Co-Founder of Round Earth Consulting. She has consulted with and worked for a wide range of enterprise software companies including BlueJeans Network, Cloudinary, Pentaho (now Hitachi), i2 Technologies, Qlik  , ThoughtSpot, ToolsGroup – most through successful acquisitions, IPOs or change programmes. Her expertise ranges from communication strategy, company positioning, change management, executive thought leadership, analyst strategy and relations, customer programmes and executive ghostwriting. Sarah is an active networker in London’s software and media communities and can often be found at local conferences and events in and around the city. She holds a BA in Business Administration from the University of Rhode Island and has memberships with Kew Garden, the RSA and the Design Museum.

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Kathrin Eiben

Kathrin is a director and co-founder of Round Earth Consulting. She has worked with a wide range of clients including BlueJeans Network, Cloudinary, Pentaho (now Hitachi), RichRelevance, ThoughtSpot, ToolsGroup and Varnish Software, to name a few. Her expertise includes developer advocacy, market research, data analysis, executive ghost writing, customer PR, visual and data storytelling. A true European, Kathrin grew up in Germany, lives in Spain, founded a company in the UK and her work covers the whole region. Kathrin speaks German, English and Spanish and holds one Master degree in cultural management from the Universidad Carlos III de Madrid and one in political science from Freie Universität Berlin.

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